

Comcast - The Elite 2024
Comcast is a long standing client I have been working with since I started at ITA Group and they have several accounts with both Events and our Engagement teams. I work mainly with events but since I am familiar with the account, I work a lot with the Engagement team to work on strategy, sponsorships and pre-hype before the event begins.
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This event, Comcast Elite 2024, the client chose the theme "Dripping with Color" in reference to their peacock logo and the many colors it displays. I loved the idea of watercolor and relating it to summer pool parties at the resort. I incorporated fun and colorful drinks with the main element as a splash of colorful watercolor. This was paired onsite with colorful cocktails and vibrant gifts for the attendees.


Digital Elements
Comcast works pretty evenly within the print and digital space. The attendees are very tach savy, so the team utilizes most of our digital platforms, including website, mobile app and e-mail to communicate with the attendees. While on-site our team also uses push notifications to notify attendees of any last minute changes of venue or even things regarding weather.
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I work very closely with the business analysts and writers to provide images and content to remain consistent with the branding throughout the program. The designers are also heavily involved in the testing process to ensure image quality and ADA compliance.
