The 2025 Elite

For the 2025 Elite Trip, the client chose Puerto Rico as the destination. This event begins early in the year, with sponsorships and email campaigns designed to build excitement around the destination and trip details.

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Through research, I discovered that Puerto Rico is home to the coquí, a small frog native to the island. The client loved this symbol and wanted it featured prominently throughout the campaign. They built the entire theme around it, even incorporating gifts and cards that shared the cultural significance of the coquí. Our team successfully executed the branding and, thanks to the campaign’s positive reception, was able to expand beyond the original pre-sale parameters to include additional creative elements.