2023 Lenovo Premium Rewards Trip

This program was the first year that I was assigned to the Lenovo Premium Rewards Trip. It's one of my smaller programs, with less than 50 people as qualifiers, but that is typically what makes it fun to design for and the client is always super open to a bold and fun trip design look. In 2023 the trip destination was Playa del Carmen, which is known for white sandy beaches and turquoise waters. It's the perfect destination for beach lovers and I wanted to reflect a tropical fun vibe.

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The main element icon I used was a mosaic turtle with blue ocean colors and a pop of pink. Turtles in Playa del Carmen, specifically Akumal Bay, are a huge tourist attraction and one very popular activity is snorkeling and catamaran. Attendees commonly see them during sailing, swimming and leisurely walking on the beach. I felt this was a perfect icon to build hype for this rewards trip.