2023 Premium Rewards Trip

This program marked my first year working on the Premium Rewards Trip for this client. It’s one of my smaller programs, with fewer than 50 qualifiers, which often makes it especially fun to design for. The client is always open to bold, creative concepts that bring the trip experience to life. In 2023, the destination was Playa del Carmen—known for its white sandy beaches and turquoise waters. I aimed to capture a vibrant, tropical feel in all of the materials.

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The primary design element was a mosaic-style turtle featuring ocean blues with a pop of pink. Sea turtles are an iconic part of Playa del Carmen, especially in Akumal Bay, where snorkeling and catamaran excursions often include sightings of them. Since attendees frequently encounter turtles while sailing, swimming, or walking along the beach, this symbol felt like the perfect way to build excitement for the rewards trip.