Hy-Vee Corporate Campaigns
During my time at Hy-Vee, I worked on several corporate campaigns in multiple medias. Hy-Vee is a large and diverse company with a lot of departments under the Hy-Vee umbrella. As a designer, I touched on many of them and contributed to print, digital, social and ad campaigns.
KidsFit
KidsFit is a brand within Hy-Vee that has it's own branding and design elements. I worked with the brand managers on multiple materials within the KidsFit Brand. This brand within Hy-Vee was a balance between fun colors and incorporating the Hy-Vee branding/tone.
Digital & Social Media
I have worked on and been apart of many social media and digital campaigns during my time at Hy-Vee including; putting together social media posts, designing and resizing content to fit the digital spectrum and brainstorming and concepting ideas for campaigns that will work better in the digital space. The flexibility and short life of digital makes working on projects fun and interesting. I enjoyed working on strategy, moodboarding and taking into account different demographics, turn-around time and cost of production.